Home > Business & Money > Marketing & Sales
Marketing & Sales
The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits by Venkat Ramaswamy & Francis J. Gouillart
mobi |eng | 2010-10-04 | Author:Venkat Ramaswamy & Francis J. Gouillart

Expanding Stakeholder Relationships in the Ecosystem Jabil Circuit has evolved from its original position as an arm’s-length contract manufacturer and is now tapping into the power of collaborative interaction, yet ...
( Category: Marketing & Sales December 2,2017 )
The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist Carl Jung by Peter A. Schaible
mobi |eng | 2011-03-25 | Author:Peter A. Schaible [Schaible, Peter A.]

The Ruler Archetype The Ruler archetype is variously known as the boss, the manager, the leader, the aristocrat, the role model and the responsible citizen. Rulers get their greatest gratification ...
( Category: Marketing & Sales December 2,2017 )
Measuring Marketing: 110+ Key Metrics Every Marketer Needs by John A. Davis
mobi |eng | 2012-11-18 | Author:John A. Davis

Impact on Decision Making Recall is a basic measure of advertising effectiveness, but it is not a measure of preference. Recall results do not tell marketers if a consumer has ...
( Category: Marketing & Sales December 2,2017 )
The Brand Gap by Neumeier Marty
epub, pdf |eng | 2005-08-03 | Author:Neumeier, Marty [Neumeier, Marty]

Testing Might Have Saved Some Of These Companies From The 1999 Swoosh Epidemic. Has The Globe Become The New Swoosh? Discipline 5. Cultivate The Living Brand Business is a process, ...
( Category: Marketing & Sales December 2,2017 )
Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
mobi |eng | 2013-03-27 | Author:Michael Port [Port, Michael]

Pricing Models I'm sure you've seen a number of different pricing models employed in various service industries. Some seem to benefit the provider and others are more favorable to the ...
( Category: Small Business & Entrepreneurship December 2,2017 )
Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave by Adam Alter
mobi, pdf |eng | 2013-03-20 | Author:Adam Alter [Alter, Adam]

Cultural Maladies The insecurities that produce aggressive displays of masculinity in some cultures also inspire culture-specific maladies that affect isolated pockets of the population. Anorexia nervosa sufferers who restrict their ...
( Category: Marketing & Sales December 2,2017 )
Content Marketing Works: 8 Steps to Transform Your Business by Arnie Kuenn & Brad Kuenn
mobi |eng | 2015-01-22 | Author:Arnie Kuenn & Brad Kuenn

Optimizing Your Pages for the Web In their book Audience, Relevance, and Search, James Matthewson, et al,22 offer a guiding philosophy that addresses the way you ought to approach your ...
( Category: Marketing & Sales December 2,2017 )
The 1% Windfall by Mohammed Rafi
epub |eng | 2010-02-26 | Author:Mohammed, Rafi [Mohammed, Rafi]

SELLING TECHNIQUES The technique used to sell a product can determine a customer’s valuation. Differential pricing/selling strategies include holding negotiations, implementing two-part razor/razor-blade pricing, metering usage, and setting prices dynamically. ...
( Category: Management & Leadership December 2,2017 )
How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt
mobi |eng | 2004-09-14 | Author:D. B. Holt [Holt, D. B.]

When the brand team understood Budweiser’s equity as brand essence—timeless associations such as American, macho, and classic—they unknowingly abandoned Budweiser’s most valued role for its constituents. These associations locked the ...
( Category: Marketing & Sales December 2,2017 )
Content Warfare: How to find your audience, tell your story and win the battle for attention online. by Ryan Hanley
mobi |eng | 2015-02-15 | Author:Ryan Hanley

Building off of Number 2, the best way to ensure you have the time and attention to tell your story is to schedule blocks of time during the week to ...
( Category: Marketing & Sales December 2,2017 )
Reinventing Professional Services: Building Your Business in the Digital Marketplace by Ari Kaplan
mobi |eng | 2011-05-17 | Author:Ari Kaplan [Kaplan, Ari]

As individuals and practices become more specialized, the community in which they find themselves shrinks. As a result, it is essential to properly convey your value proposition and reputation in ...
( Category: Processes & Infrastructure December 2,2017 )
FIRE: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation by Dan Ward
mobi |eng | 2014-04-28 | Author:Dan Ward

CHAPTER 6 Cutting the Gordian Knot The best part about serving in Afghanistan was the opportunity to work alongside soldiers, sailors, airmen, and marines from so many other nations. The ...
( Category: Decorative Arts & Design December 2,2017 )
Chief Culture Officer by McCracken Grant
epub, pdf |eng | 2009-10-19 | Author:McCracken, Grant [McCracken, Grant]

But of course there is something to it. Inside, this corporation may be the very image of Southern grace and charm, all blond wood, subdued colors, a charmed circle. But ...
( Category: Marketing & Sales December 2,2017 )
Breaking Out: How to Build Influence in a World of Competing Ideas by John Butman
mobi |eng | 2013-04-29 | Author:John Butman [Butman, John]

PUSHBACK Chua’s adventure also makes the point that respiration can be negative as well as positive. It may often take the form of pushback, rebuttal, rejection, even ridicule and derision. ...
( Category: Small Business & Entrepreneurship December 2,2017 )
Grow the Core: How to Focus on your Core Business for Brand Success by David Taylor
mobi |eng | 2013-01-06 | Author:David Taylor [Taylor, David]

Figure 7.4 Identity for shelf stand-out. Reproduced by permission of Bigham's Ltd. Suggesting a benefit – Waitrose Essentials Beyond just helping the brand stand out, brand identity can help better ...
( Category: Marketing & Sales December 2,2017 )

First Prev [171] [172] [173] [174] 175 [176] [177] [178] [179] [180] [181] Next Last
Categories
Advertising Consumer Behavior
Customer Service Marketing
Public Relations Sales & Selling
Search Engine Optimization
Popular ebooks
Man-made Catastrophes and Risk Information Concealment by Dmitry Chernov & Didier Sornette(5962)
Influence: The Psychology of Persuasion by Robert B. Cialdini(4745)
The Miracle Morning by Hal Elrod(4684)
The Hacking of the American Mind by Robert H. Lustig(4345)
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini(4189)
Unlabel: Selling You Without Selling Out by Marc Ecko(3631)
Ogilvy on Advertising by David Ogilvy(3568)
Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren(3529)
Purple Cow by Seth Godin(3174)
Who Can You Trust? by Rachel Botsman(3113)
Kick Ass in College: Highest Rated "How to Study in College" Book | 77 Ninja Study Skills Tips and Career Strategies | Motivational for College Students: A Guerrilla Guide to College Success by Fox Gunnar(3101)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(3017)
This Is Marketing by Seth Godin(2995)
I Live in the Future & Here's How It Works by Nick Bilton(2965)
The Power of Broke by Daymond John(2939)
The Tipping Point by Malcolm Gladwell(2880)
Building a StoryBrand by Donald Miller(2872)
The 46 Rules of Genius: An Innovator's Guide to Creativity (Voices That Matter) by Marty Neumeier(2823)
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam(2761)
Market Wizards by Jack D. Schwager(2680)